Neoregelia 'Pimiento'

[(carolinae x concentrica) x 'Royal Burgndy] x 'Royal Burgundy' 

Water
Don't over water - just enough to prevent the plant from drying out & to keep fresh water in the centre.
Light
Light shade or filtered sun / 50% shadecloth - 70% in Summer. Early am or late pm sun.
Fertilizer
Very little or the plant will lose colour. Use a pinch of slow release fertiliser higher in potassium than nitrogen..